for Berlin-Chemie

Update: 01.11.2022

Last week: 42 week 2022 (17.10.2022 - 23.10.2022)

Last full month: September 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 135 902 -7.7% 3.6% -0.1 29 505 362 -6.6% 3.8% -0.1 -4.7%
MoM 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
YTD 8 182 874 -16.5% 5.3% -1 1 630 320 774 -1.8% 5.1% -0.6 -0.8%
MAT 11 653 046 0.5% 5.6% 0 2 260 226 854 16.1% 5.4% 0.3 -0.3%
DEXALGIN
WoW 17 879 -14.5% 0.4% 0 9 051 998 -12.5% 1.3% -0.1 -7.4%
MoM 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
YTD 1 408 012 3.2% 0.7% 0 599 086 070 15.5% 1.8% 0.1 1.4%
MAT 1 881 940 7.4% 0.7% 0 781 229 596 18.0% 2.0% 0.1 0.2%
ESPUMISAN (ADULTS)
WoW 52 091 -1.4% 43.1% 1.6 27 481 274 -0.8% 49.9% 2.4 -5.1%
MoM 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
YTD 3 735 994 -10.6% 55.4% -11.1 1 901 121 105 0.0% 60.9% -9.7 7.4%
MAT 4 839 421 -5.7% 57.1% -9 2 424 985 066 5.5% 62.6% -7.7 9.2%
ESPUMISAN BABY
WoW 21 819 -3.4% 32.0% 0 14 209 229 -3.5% 45.2% -0.1 -3.5%
MoM 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
YTD 1 195 031 -11.5% 37.9% -3.8 746 632 028 -5.1% 51.2% -5.4 -2.6%
MAT 1 507 450 -12.2% 38.3% -3.5 931 620 248 -5.0% 51.8% -4.4 -4.2%
FASTUM
WoW 13 751 -3.8% 0.8% 0 7 806 760 -3.8% 2.1% 0 -2.0%
MoM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
YTD 883 050 -22.4% 1.1% -0.3 456 842 616 -12.6% 2.5% -0.6 0.9%
MAT 1 130 587 -21.5% 1.2% -0.3 574 247 422 -12.3% 2.6% -0.6 0.4%
IODOMARIN
WoW 71 551 -9.5% 23.0% -0.2 13 357 290 -8.4% 9.8% 0 -8.6%
MoM 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
YTD 2 610 089 6.9% 20.1% 0.1 513 909 976 12.0% 9.0% -0.1 6.5%
MAT 3 334 201 20.6% 20.6% 2.3 647 377 682 22.7% 9.3% 0.9 7.3%
LIOTON
WoW 14 459 -9.0% 1.5% -0.1 16 112 827 -9.2% 3.6% -0.3 -1.1%
MoM 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
YTD 1 093 518 -23.1% 2.3% -0.5 1 122 954 976 -3.5% 4.7% -0.9 -6.6%
MAT 1 364 603 -19.9% 2.4% -0.4 1 361 943 452 -1.1% 4.8% -0.7 -6.5%
MEZYM
WoW 201 659 -2.3% 18.9% 0 30 658 294 -1.5% 13.6% 0.3 -2.4%
MoM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
YTD 15 112 709 -5.3% 26.9% -1.4 2 311 868 684 3.7% 19.2% -1.9 -0.4%
MAT 19 917 559 0.7% 28.0% -0.1 2 991 565 821 8.3% 20.2% -0.9 1.1%
MIG 400
WoW 125 717 -6.0% 2.8% 0 15 185 708 -6.3% 2.2% 0 -7.4%
MoM 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
YTD 7 037 272 -12.0% 3.3% -0.5 828 857 587 -7.9% 2.5% -0.6 1.4%
MAT 8 930 426 -7.7% 3.4% -0.3 1 045 169 336 -3.8% 2.6% -0.4 0.2%
PROSTAMOL
WoW 21 674 -8.2% 14.9% -0.7 30 019 472 -6.6% 15.8% -0.6 -4.0%
MoM 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
YTD 1 315 861 -24.1% 19.2% -5.9 1 844 163 461 -15.1% 20.5% -6.9 -0.7%
MAT 1 723 372 -19.7% 19.9% -4.7 2 371 528 176 -11.4% 21.2% -5.6 -0.9%
RESPERO MYRTOL
WoW 19 081 -12.8% 6.8% -0.7 9 350 006 -12.4% 7.1% -0.8 -3.6%
MoM 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%
YTD 1 008 477 115.8% 8.8% 4.6 473 211 294 115.0% 8.7% 4.1 2.3%
MAT 1 287 889 115.4% 8.6% 4.5 597 971 584 111.1% 8.5% 3.9 4.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 8 182 874 -16.5% 5.3% -1 1 630 320 774 -1.8% 5.1% -0.6 -0.8%
DEXALGIN 1 408 012 3.2% 0.7% 0 599 086 070 15.5% 1.8% 0.1 1.4%
ESPUMISAN (ADULTS) 3 735 994 -10.6% 55.4% -11.1 1 901 121 105 0.0% 60.9% -9.7 7.4%
ESPUMISAN BABY 1 195 031 -11.5% 37.9% -3.8 746 632 028 -5.1% 51.2% -5.4 -2.6%
FASTUM 883 050 -22.4% 1.1% -0.3 456 842 616 -12.6% 2.5% -0.6 0.9%
IODOMARIN 2 610 089 6.9% 20.1% 0.1 513 909 976 12.0% 9.0% -0.1 6.5%
LIOTON 1 093 518 -23.1% 2.3% -0.5 1 122 954 976 -3.5% 4.7% -0.9 -6.6%
MEZYM 15 112 709 -5.3% 26.9% -1.4 2 311 868 684 3.7% 19.2% -1.9 -0.4%
MIG 400 7 037 272 -12.0% 3.3% -0.5 828 857 587 -7.9% 2.5% -0.6 1.4%
PROSTAMOL 1 315 861 -24.1% 19.2% -5.9 1 844 163 461 -15.1% 20.5% -6.9 -0.7%
RESPERO MYRTOL 1 008 477 115.8% 8.8% 4.6 473 211 294 115.0% 8.7% 4.1 2.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 11 653 046 0.5% 5.6% 0 2 260 226 854 16.1% 5.4% 0.3 -0.3%
DEXALGIN 1 881 940 7.4% 0.7% 0 781 229 596 18.0% 2.0% 0.1 0.2%
ESPUMISAN (ADULTS) 4 839 421 -5.7% 57.1% -9 2 424 985 066 5.5% 62.6% -7.7 9.2%
ESPUMISAN BABY 1 507 450 -12.2% 38.3% -3.5 931 620 248 -5.0% 51.8% -4.4 -4.2%
FASTUM 1 130 587 -21.5% 1.2% -0.3 574 247 422 -12.3% 2.6% -0.6 0.4%
IODOMARIN 3 334 201 20.6% 20.6% 2.3 647 377 682 22.7% 9.3% 0.9 7.3%
LIOTON 1 364 603 -19.9% 2.4% -0.4 1 361 943 452 -1.1% 4.8% -0.7 -6.5%
MEZYM 19 917 559 0.7% 28.0% -0.1 2 991 565 821 8.3% 20.2% -0.9 1.1%
MIG 400 8 930 426 -7.7% 3.4% -0.3 1 045 169 336 -3.8% 2.6% -0.4 0.2%
PROSTAMOL 1 723 372 -19.7% 19.9% -4.7 2 371 528 176 -11.4% 21.2% -5.6 -0.9%
RESPERO MYRTOL 1 287 889 115.4% 8.6% 4.5 597 971 584 111.1% 8.5% 3.9 4.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 135 902 -7.7% 3.6% -0.1 29 505 362 -6.6% 3.8% -0.1 -4.7%
DEXALGIN 17 879 -14.5% 0.4% 0 9 051 998 -12.5% 1.3% -0.1 -7.4%
ESPUMISAN (ADULTS) 52 091 -1.4% 43.1% 1.6 27 481 274 -0.8% 49.9% 2.4 -5.1%
ESPUMISAN BABY 21 819 -3.4% 32.0% 0 14 209 229 -3.5% 45.2% -0.1 -3.5%
FASTUM 13 751 -3.8% 0.8% 0 7 806 760 -3.8% 2.1% 0 -2.0%
IODOMARIN 71 551 -9.5% 23.0% -0.2 13 357 290 -8.4% 9.8% 0 -8.6%
LIOTON 14 459 -9.0% 1.5% -0.1 16 112 827 -9.2% 3.6% -0.3 -1.1%
MEZYM 201 659 -2.3% 18.9% 0 30 658 294 -1.5% 13.6% 0.3 -2.4%
MIG 400 125 717 -6.0% 2.8% 0 15 185 708 -6.3% 2.2% 0 -7.4%
PROSTAMOL 21 674 -8.2% 14.9% -0.7 30 019 472 -6.6% 15.8% -0.6 -4.0%
RESPERO MYRTOL 19 081 -12.8% 6.8% -0.7 9 350 006 -12.4% 7.1% -0.8 -3.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 747 528 79.1% 3.7% 0 153 590 034 85.1% 3.8% 0.1 81.0%
DEXALGIN 90 811 16.9% 0.4% 0 43 312 453 19.6% 1.1% 0 21.7%
ESPUMISAN (ADULTS) 281 557 10.8% 46.3% -0.4 148 737 462 10.9% 52.0% -0.6 11.7%
ESPUMISAN BABY 112 687 10.3% 34.9% -0.1 73 791 527 12.4% 48.2% 0.5 10.7%
FASTUM 77 456 19.6% 0.9% 0 42 173 280 18.5% 2.2% 0.1 15.2%
IODOMARIN 335 689 32.6% 24.3% 2.3 62 171 772 28.4% 10.7% 1 20.3%
LIOTON 83 625 -9.1% 1.8% -0.2 90 280 193 -8.4% 3.9% -0.4 1.3%
MEZYM 1 012 478 8.5% 18.9% -0.8 154 387 022 9.1% 13.4% -0.5 13.2%
MIG 400 705 306 16.2% 2.8% -0.1 83 916 288 16.1% 2.2% 0 21.7%
PROSTAMOL 107 142 27.2% 15.1% 0 149 162 441 25.9% 16.1% 0.2 27.1%
RESPERO MYRTOL 111 511 68.8% 7.7% -1.4 53 402 083 71.8% 8.0% -1.2 99.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs